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A photographer's Eye....

Discussion in 'General Discussion' started by NateS, Jul 27, 2009.

  1. NateS


    Oct 11, 2007
    So I was waiting at McDonalds drive through this weekend and saw they have a big cardboard cutout of a picture of their Mocha/Latte...whatever you call them. It's probably about 4 feet high by a couple feet wide. Anyway, without even looking for it I noticed....."hey, I can see the refelctions of florescent lights all over the chocolate on the top the mocha in the picture."

    Anyway, I thought it was funny to see and honestly shocking to see that the photograph for such a large scale and company wasn't done better than that to prevent those reflections.

    Anybody else ever see things like that, where someone that isn't into photography would probably never pick up on it?

    Oh, and check the picture out next time you're at McD's and see if you can see the same cutout.
  2. DangerKilo


    May 14, 2009
    I shoot a lot of black and white film stuff, and now I swear I could do a jigsaw puzzle no problems. I notice shapes, light intensity, and contrast a lot more than I used to. And i am only just beginning this. I pick up my FE and my BW powers activate. It is crazy.

    so yeah, im with you on this one!

  3. Lurker


    Jul 21, 2007
    That's part of your answer - why make a shoot twice as expensive for a detail that only a few will spot?

    For amateurs it's easy to achieve perfection. For professionals it's a lot harder - all the customer cares about and is willing to pay for is "good enough". That's why those penny stock photos are so popular. Sure, it might not be as good as the old fashioned high quality stock photography, but who cares if all you're looking for is a sidebar image in an email?

    In this case it's for a cutout that virtually no one will glance at for longer than 2 seconds - I'm sure there are other cases where MCD will care about such details (and is willing to pay for it).
  4. McGunnigle


    Jul 13, 2009
    I agree I have noticed some photos like the one you saw at McDonald's. If you can... try to find a picture of the Latte image you are talking about.

    Maybe this can become a thread full of images that are out there representing companies everyone knows but seem to be taken by the owners 11 year old nephew
  5. jonh68


    Sep 21, 2008
    Before I got into photography, I didn't notice little things like that. Was this laziness on the part of the photographer?

    Or does it matter because the restaurants the latte's will be in will have overhead fluorescent lights and the photographer/McDonald's thought it wasn't important?
  6. waltny


    Mar 27, 2008
    Reno, NV
    I agree with this wholeheartedly. It even extends into wedding photography and portraiture as Im sure we are all aware here. It really manifested itself to me this weekend as we were looking at homes to buy and as curiousity got the best of me on a few walk throughs. I was curious to see what the soon to be possible local competition is putting out, and I was a bit appalled. Families almost completely out of foucs with the trees and ducks behind them in focus and these are 16X20's hanging in the main family room(more than one house). So Id say the layman dont care much even when they pay for it and hang it in there own home.
  7. NateS


    Oct 11, 2007
    Maybe I'll use this as an excuse to get another one of their new Mushroom and Swiss angus burgers and snap a photo tonight.

    In the meantime. The photo in the picture below looks to be very similar to the cutout I saw. Look at the chocolate on top and you can see the reflection of florescent lights all over the place.

  8. McQ

    McQ Just your average, everyday moderator. Moderator


    Sad, isn't it? This happens all over, too, in every type of photography.
  9. Julien


    Jul 28, 2006
    Paris, France
    I'm not sure at all that this is a default in the photo, much less the overhead lights. The liquid chocolates surface isn't plain so it's bound to reflect some light here and there even if shot through an umbrella or some other modifier.

    You obviously could clone those reflections out but it would look weird, as if there wasn't any depth to the matter, like a 2D object.

    At least that's the way I see it from your flickr photo. Nothing shocks me at all in this particular photo.
  10. NateS


    Oct 11, 2007
    Seen up close (not on flickr), I could actually see detail in the florescent lights....as in I could see the casing, etc.... That is bad to have it so visible that you can actually see the detail in the lights themselves. It could have been done without those reflections....may not have been easy, but it could have been done.
  11. Julien


    Jul 28, 2006
    Paris, France
    Right, then in that case that something else if you could clearly see the details in the print :tongue:

    That's what light tents are for.
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