Looks to me that the D90 is a great strategic move from Nikon. As a matter of fact it is a fifth in row started with the D3. Now Nikon offers the D300 image quality in smaller, lighter and lower cost package. Of course the body toughness and some features can only be had with the D300, but with added cost too. After looking at the specs I can't see anything wrong with the camera. Looks like a worthy upgrade to the old D80 and I'm sure even some D200 users will have a good look into it. This has been a great year for Nikon shooters. The company has made great progress and for the first time has a full lineup that matches or surpasses the competition. Every feature/price bracket is occupied with a top quality camera, except for the high resolution studio camera. I don't think it is just naïve fanboyism, but the progress by Nikon gives me some comfort as a hobbyist. I am not a professional who can switch brands and buy new gear whenever the need arises, I am a happy snapper who has invested some money into gear which I hope to last for a long time. Looks like I have invested my pennies wisely and can trust to be offered great products in the future too.