Heck, I got bummed out big time when Kodak went belly up!I love the "real" Hasselblads. They were at the top of the class before digital and the H series since is awesome. I had a film 500 CM as well as an H1 with a Phase One digital back. Awesome equipment and lenses to die for.
But starting with the Lunar and now this, they just give the impression to be squeezing the last dollars out of a revered name.
Take some mid-stream gear, pimp it up a bit and call it a "Hasselblad". Once the novelty wears off and the few rich kids who have no idea really of what they get for their $$$ are gone, it'll die a quick death.
What a shame to end this way.