HELP - I need some quick pricing advice!!!!

Joined
Sep 25, 2005
Messages
4,288
Location
St. Louis, MO USA
I just received this email:

Hi Donald,
Great news! We would like to use one of your images on the cover! Its your image id 9260, where Teddy is jumping a log and his two front feet perfectly cover the RO of the Rolex sign.

We still have to get permission from Karen, so it's not a complete done deal, but all fingers are crossed!

I do need to know what you would charge for this image. We would like it for a one time cover, as well as web usage on the Eventing page of our website, and print ad usage (mocked up as the cover with our logo).

Also, how soon would you be able to get me the high res image? Of course, all this hinges on Karen, but with any luck we'll hear today from her.

Thanks so much!!
Christine



Christine Geddes
Catalog Production Coordinator
Dover Saddlery

This is the company http://www.doversaddlery.com

They are the largest in the saddlery industry and produce high quality print catalogs.

What should I charge?
Of course at this stage of my new carreer I'm just tickled for the recognition.

Thanks!
a very excited Don
 
Joined
Sep 25, 2005
Messages
4,288
Location
St. Louis, MO USA
This is the image they want.
I'm guessing they have a set price they pay for covers and she's hoping I come in lower. I'm hesitant to ask "what do you usually pay?".

Subscribe to see EXIF info for this image (if available)
 
Joined
Feb 28, 2006
Messages
3,045
Location
Green Bay, WI
Nice shot! Congratulations!

I'd ask them what they have in mind....the tone of that e-mail was not one of someone trying to get over on you. If you feel it is too low, well tell them....if you feel it is too high...well... :)
 
J

JMartin

Guest
Congrats, Don!

It is not uncommon to reply and ask what their standard fee is for cover photography. You may even be pleasently surprised with their response. :wink:

Good luck in the negotiations and keep us informed on how it goes.
 
Joined
Jan 26, 2005
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4,507
Location
Haverhill, MA
Don

The covers I've been involved in are typically in the $250 range.

They also noted that they wanted to use this in print advertising.

If it were me, I'd throw $350 at them and see if they bit or negotiated you down.

Just my 2 cents.
 
Joined
Mar 16, 2005
Messages
3,036
Location
Alaska
$350 is way low. For a cover photo on an advertising catalog for a company that has 8 retail stores & internet sales, the fee should be closer to $900 for a catalog with a circulation of 1,000. For 2-5,000 it would be closer to $1100. Print ads and web usage each bring additional fees. Lets say the print ads run in a regional magazine with a circulation of 5,000. 1/4 page should bring you somewhere in the range of $425. The web usage would generally bring the least of the uses, but should still bring up to $150.
 
Joined
Sep 25, 2005
Messages
4,288
Location
St. Louis, MO USA
$350 is way low. For a cover photo on an advertising catalog for a company that has 8 retail stores & internet sales, the fee should be closer to $900 for a catalog with a circulation of 1,000. For 2-5,000 it would be closer to $1100. Print ads and web usage each bring additional fees. Lets say the print ads run in a regional magazine with a circulation of 5,000. 1/4 page should bring you somewhere in the range of $425. The web usage would generally bring the least of the uses, but should still bring up to $150.
Your good advice came too late... :frown:
I knew when they didn't wince at the $350 it was too low.

Oh well, it will be a good thing for the portfolio and may help me along to bigger and better things.
The most important of which will be getting credentialed so I can have full access at future events.

Don
 
Joined
Jun 27, 2006
Messages
3,122
Location
Pueblo, Colorado
Great shot! Congratulations! And, you were too low. And, that's coming from someone who is notorious for pricing my stuff way too low. Oh well, still a great accomplishment and $350 you didn't have yesterday!
 
Joined
Feb 27, 2006
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Location
Tolland CT
Don, Just wanted to extend my heartfelt congratulations, wonderful shot. The $350- I'm sure will be spent on camera stuff real soon. Take care- Jeff
 
Joined
Jul 9, 2006
Messages
212
Location
Indianapolis USA
Was that event in Kentucky recently?

I spent my morning recovering nearly 200 pictures that a friend took at a big equestrian event. She fiddled with the exposure because the LCD looked overexposed (white) because it had been adjusted without her knowledge. They all came out underexposed.

In a fit of anger, she erased all her pictures. Afterward, she reconsidered (must have been "Photographers Remorse").
 
Joined
Sep 25, 2005
Messages
4,288
Location
St. Louis, MO USA
Was that event in Kentucky recently?

I spent my morning recovering nearly 200 pictures that a friend took at a big equestrian event. She fiddled with the exposure because the LCD looked overexposed (white) because it had been adjusted without her knowledge. They all came out underexposed.

In a fit of anger, she erased all her pictures. Afterward, she reconsidered (must have been "Photographers Remorse").
April 27-19 at Kentucky Horse Park, Lexington.

Don
 
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