Help with color shift in PS+Capture

This is only recently started happening on my living room "surf" computer/tv, which uses a 42in plasma display, not on my primary editing puter. And, yes, it's also calibrated using an G-M Eyeone2.
When I open an image in Nikon Capture 4.4, or PS-CS2, there's a distinct color shift in my image, to red in this case. The same image opened in N View or even Windows Picture Viewer doesn't exhibit this behavior. What's wierd is if the color management settings are the same for both N View and NC4.4, as they say they are, then why do they look different in ea program?

I'm attaching screen grabs from PS, then Win Pic Viewer so you can hopefully clearly see what's going on here. I'm also attaching a grab of my PS Color Settings. I'm completely stumped! Any help would be appreciated.

Proper color rendering in Win Pic viewer:

Subscribe to see EXIF info for this image (if available)

Color shift in PS-CS:
View attachment 96026

PS color settings:
View attachment 96027

 

Bump

Can anyone explain what's happening here?

 

Thanks Lisa, but

as advised my the Gretag-McBeth video tutorial on PS color management I recently watched, I have PS set to ask if I want to set my working space to Adobe RGB or use the embedded colorspace, which, in this case is sRGB. I used to have my working space set to sRGB, but the change over to Adobe RGB hasn't made any difference is this anomaly. It was doing this before I recently made the change.