One of my customers just asked me for a price on 102 jpgs and a dozen prints, 4x6's and 8x10's of her daughter (softball). I normally charge $15 for jpgs, $4.75 for 4x6's and $6.75 for 8x10's. These are probably not rich people (although that shouldn't matter I can't ignore it). This is my fav sb team to shoot. I have no idea how to price this to make it affordable for the family. I almost have to throw out any thoughts of previous individual pricing but then I have to be concerned about the other parents who bought pics during the season, after each game and for the regular price...... I want to say something like $400 for everything but that is setting a bad precendent when the word gets out that you can just wait until the end of the season and buy all your kids pics and a deep discount. What would you do ?