Managed rights - another pricing question

Joined
Feb 1, 2009
Messages
458
Location
Montana
I have been taking photos of some products that cost new from $200K to $400K. The company that makes these saw a few photos that I donated to a non-profit organization to promote that organization, and they want to use it multiple times in advertisements in 1/2 to full page ads among 7 to a dozen product related magazines, plus web use and brochures.

So, how would I license this use, and what would be a fair asking price range. Keep in mind that it would have to be non-exclusive use since I have already allowed use for the non profit org.
 
Joined
May 27, 2006
Messages
7,412
Location
Greater Yellowstone Ecosystem
You typically factor in the size of the ad, the circulation of the magazines and then the web presence as separate items in your license. If you don't know the figures behind that, you'd want to ask or do research.

There's a website devoted to the business side of photography and the members there would be more well-versed to help answer this type of pricing question:

http://www.shakodo.com/

Sean
 
Joined
Feb 1, 2009
Messages
458
Location
Montana
Circulation ranges from 100,000 to 350,000 for regular magazines, and perhaps up to millions of viewers on airline magazines. One magazine's ad rates are about $11k per issue for 1/2 page. Can't find the other's rates yet. They said they wanted to use it multiple times, so I figure 6 months at $11K for two mags. Then, maybe $5K ea for say 4 ea smaller circulation mags, and $15K for a full page on one. So, I am guestimating an advertising budget for the ad fees to be near $350K.

Would it be reasonable to offer unlimited, non-exclusive use for $10K? Is this way high? way low? For you experienced photographers selling for ads, what would you do?
 
Joined
Jan 13, 2006
Messages
5,362
Location
Columbia, Maryland
Real Name
Walter Rowe
Unlimited rights, especially product photos for an advertising campaign, should garner much more than $10K - maybe even more than $10K per photo. You should pick up "Licensing Photography" by Richard Weisgrau & Victor Perman. It will tell you all about writing a license agreement with proper licensing terms. In that book (published by the ASMP), it advocates only granting the rights required by the client. Never grant unlimited rights unless they are willing to pay for that.
 

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