MSRP for the nikkor AF-S 35/1.8 ??

Joined
Oct 24, 2008
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fl
just called them back and he said that he would not sell it for 199 he said he wouldnt not make enought money of the item to be worth selling it for that price... i followed by asking if he was a nikon dealer and he said yes... so now nikon is not giving dealer prices to dealer?

so is it worth 249 since they are no longer avalible? 159.95 for the 50 1.8 from the same shop
 
Joined
May 14, 2009
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Georgia
sounds bogus to me. Buy somewhere else at the real MSRP. Let the other companies do what they will.


edit:: could be a volume discount thing. If he only buys 5 he wont get the discount that BH gets when they order 500. If that is the case, than 250 really is that shops price, which is indeed higher than the MSRP, he just cant sell at that price.
 
Joined
Nov 29, 2007
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876
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The Edge of Reason (MA)
NO, and while most mfg's don't say that you can not sell something for MORE than msrp it is strongly discouraged.
MSRPs are set to allow the product to be competitive AND to allow a dealer to make a reasonable profit at the same time. Any Mfg puts a lot of research and marketing dollars into determining what MSRP should be. A dealer charging more for it destroys this marketing and the Mfg's usually don't like that.

I would NOT buy anything from that store EVER and I would send a note to Nikon lettings them know my displeasure!
 
Joined
Oct 24, 2008
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fl
he said he couldnt sell it for 199 and cover overhead he said he would make less then 10%

i think im going to call nikon... sounds fishy.. that store is a nikon dealer i just checked the website

called nikon they said he can charge what ever he wants as long as its not below MSRP
 
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Oct 24, 2008
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fl
well a little update i just called another store about 1hr from me they said they are out of stock in the 35 but can order... i said is there a limit or waiting period since. i know alot of people are out and cant get them... she said nope she can order as many as i like.. so if anyone wants one i can get them $201.60
 
Joined
Jun 4, 2007
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Rockville, MD
I've seen them going for $249 elsewhere. Supplies are limited and it's a hot item, hence the markup. Yes, per Thom's write-up also, the brick and mortar stores are getting squeezed on the bottom line so there's some truth to that also.
 
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Oct 24, 2008
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fl
so should i wait the 2-3weeks for the shipment to come in and drive teh 1hr drive to get it for 199 or just get it local for 250
 
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Feb 1, 2009
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Chicago
just called them back and he said that he would not sell it for 199 he said he wouldnt not make enought money of the item to be worth selling it for that price... i followed by asking if he was a nikon dealer and he said yes... so now nikon is not giving dealer prices to dealer?

so is it worth 249 since they are no longer avalible? 159.95 for the 50 1.8 from the same shop
They're overpricing the 50/1.8 also... mine was $119.95, from a Helix.
 
Joined
Jun 10, 2006
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734
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On the Redwood Coast
I have a friend who is a Nikon dealer. According to him the margins on bodies and lenses are atrocious and if that's all he sold his store could not survive, so in that sense your dealer is correct. If he is a small store his margin on MSRP would probably be in the neighborhood of 10% (on some items as low as 3%). Normal small store margins for most general items are in the 30-40% range. My friend makes up by having higher margins on accessories and services. This way he survives, not thrives.

That being said, the opportunist who gouges you on a hot item tends to leave a sour taste in my mouth and I would be loathe to do business with him.
 
Joined
Oct 24, 2008
Messages
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fl
well he said he has always sold them for 249 .. not just because they are in short supply he is a small store has alot of studio stuff ... but he is the only photo supply store in the area
 
Joined
Mar 23, 2009
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nj/nyc
got mine from BH yesterday for $208 shipped:smile:
if I don't like it, it's going on CL for $250:biggrin:







nah, that wouldn't be right....:wink:
 
Joined
May 12, 2008
Messages
506
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North
They are in stock at Service Photo, http://www.servicephoto.com for MSRP $199. I bought one from Service Photo, and they are an authorized Nikon dealer, and they don't overcharge for shipping.

On principal, I absolutely refuse to pay more than MSRP. If dealers aren't making enough money, then they have a problem with Nikon and should take it up with them. Don't take it out on the customers.
 
Joined
Feb 2, 2005
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35,198
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Arizona
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You can buy it online for fifty bucks less. Do that and save yourself the money. But then in the future, when you go to that store for some accessory you need NOW, and find an "out of business" sign on the door, realize that is just how capitalism works when price is the determining factor.

I have and do buy photo stuff for 10-20% above msrp locally, because local availability is important to me. This is nearing my limit for that though, at an additional 25% over the base price. Fortunately I live in a market where there are several full service photography stores in competition, so the price is kept in check that way. I'll bet your store is the only one in the area?

Maybe wait until the price comes down to move older inventory.
 

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