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They've done a great job on their advertising lately. I saw a D40 commercial a couple of times, and I've seen some neat print advertising in a magazine or two (and I don't read many of those, so I'm either in their target audience, or they're really putting them out there!) I'm officially an enabler. I shot some photos of our roadside party at work a couple of months ago, and one of my coworkers was so impressed that he wanted to talk cameras. He ended up buying a D40 :biggrin:.