- Sep 13, 2007
- Northern VA suburb of Washington, DC
We all have our own values, but I wouldn't feel better about the manufacturer's return policy over the B&H return policy or vise versa. If the retailer, whether it's a third-party seller or the manufacturer, offers me to try out a product and if I legitimately take them up on that offer (as opposed to me planning a free rental, which is not in the spirit of the offer), both parties are complying with an agreement they made in advance.And I'd feel better about returning one offered like this than purchasing one from, say, B&H and returning after 3 or 4 weeks.
I agree. Decades ago I worked for the only residential carpet company in the Washington, D.C. area that regularly advertised guaranteed installation the next day. That promise brought in droves of potential customers that became actual customers. In the several years I worked for the company, I remember only one time that the customer required next-day installation. The company was always happy to provide it if necessary and they made it happen that time. But the point is that they advertised the customer's option and the customer rarely used that option.The "trying it free" part comes in only if the consumer DOES return it....
Nikon was already selling the Z50 directly, so the program doesn't improve the margin. If increased sales are eventually attributed to the program, the profits will increase but not the margin.I'm pretty sure that this is simply an effort on Nikon's part to improve their profit margins on their newest body compared to the Z6/Z7 launches.
https://www.nikonusa.com/en/nikon-products/trade-in.pageI have a D5600 that is only a little over a year old. I'm not sure how much money I could get for it should I decide to sell it.
That's definitely what I was trying to say. I should have stated that Nikon is trying to increase the portion of their direct sales compared to those made by their authorized retailer network. To me they're trying to get BOTH markups on a larger share of the Z50 bodies purchased. That is to say, from cost to wholesale AND from wholesale to retail, rather than just the first markup.If increased sales are eventually attributed to the program, the profits will increase but not the margin.
As we've been talking about on another thread, they are discontinuing support of third-party repair shops, causing consternation and concern. Perhaps this Z50 promo indicates the same kind of thinking with regard to their authorized retailers. They are cutting out the middle man to drive their customers towards dealing directly with Nikon. It won't help the "mom and pop" stores, which are already struggling.Nikon desperately needs its third-party retailers