here is a very good article about online sales. it tells it like it is. unless people are being directed to your site for a specific reason, don't get your hopes up. simply posting your pics on the web, with the hope that people will find them and buy them(no matter how nice the photos are), sorry, it's not going to happen.
this week marks my first month with smugmug. I've had almost $400 in sales. but I specialize in kids sports, and ALL of my sales have come from parents and grandparents who were directed to my site by me. ie; business cards, not google.
I had a different web site when I was doing the art show circuit a few years ago.
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same thing. most of the sales I got through that site were from people who were directed there from someone who came through my booth. the number of sales I got from people who 'found' that site online could be counted on one hand. :wink: