- May 4, 2005
I guess my thoughts are more along the line of Nick's - clickbait. These "I switched" articles crop up often enough and are designed to maximize traffic in conjunction with the blogger's new sponsorship. Some are more tame with respect to the abandoned brand, and others are a bit more dramatic. It's all part of the social media marketing machine, and I suspect the definition of "trashing" has been greatly watered down. I am inclined to believe that the blogger wrote the piece and may have cleared it with his contact at Sony. It is why I do not put much stock in these brand ambassadors, as for many, their loyalty is only as good as their last paycheck.I cant believe Sony allowed this in print, to me so clearly a paid for piece, written by someone else then the purported author just for marketing purposes.
One major rule in marketing is to never trash a competitor and never to be negative, it shows to me that Sony is quite concerned...